Elevated, uncomplicated pieces to be worn everyday. Laing is a premium womenswear brand with a heritage in sleepwear.
Launched in 2016 by Laing founder Anna Murray, the brand came from a frustration of not being able to find premium, stylish sleep & loungewear in New Zealand. As the brand grew into ready-to-wear the principles of comfort & beautiful fabrics from the sleepwear range have remained at the heart of the design process.
Our designs are modern, but season-less and classic allowing you to build them seamlessly into your wardrobe. Versatility is key so that you can buy once and buy well.
We produce small batches to reduce excess and waste. Fabrics are sourced from end of line runs that would otherwise end up as land fill. They are then carefully selected for their hand feel, durability and design.